A dynamic pair with a dual purpose: designing products and teams through human-centered strategy.
Two Shoes is co-founded by partners, Jenny Madorsky and Ankita Callahan–a leadership duo that’s worked together for over 8 years applying human-centered strategy to transform teams, products, and entire businesses into high performing powerhouses. We believe two brains are better than one. No matter what project we take on, we bring our two points of view together to benefit our clients.
Alongside our dynamic duo-model, we maintain a curated network of skilled freelance talent to create the ideal team for your project.
Business
Content & SEO
Measurement & Data
DEIB
Visual
UX/UI
Product
Brand
Copy
Frontend
Backend
Data
Quality Assurance
Ultimately, we serve the humans who go to work and use products to perform their tasks. To make a difference for them, we support the companies that create and run the systems they rely on.
As the government places more focus on designing systems for humans, companies that grew from strong engineering and data roots are looking to build their human-centered design (HCD) capabilities. Having delivered HCD projects with world-class teams in the public and private sectors, we help those companies win, do, and build their HCD work.
Though this sector is adept at using HCD when it comes to their customers, they’ve often underinvested in doing the same for their employees. Our goal is to elevate the design of these organizations by placing their employees' human needs at the core of everyday operations like staffing, budgeting, and planning.
